directmailsalesletters.com

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.nmoa.org/schulte/

Character length : 21

Title

Schulte Associates Direct Marketing Professionals

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Error! The character encoding setting is missing!

Language

We have found the language localisation: ”en”.

Title

Schulte Associates Direct Marketing Professionals

Character length : 49

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 50%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

marketing24
john23
business20
mail17
direct17
new11
www10
http10
years9
###8
schulte8
order8
advertising8
been6
known6
help6
some5
ways5
sell5
expert5
best5
company4
product4
ideas4
start-up4
know4
great4
companies4
very3
how3
market3
add3
work3
magazine3
personal3
online3
concept3
imagination3
professional3
world3
people3
coach3
start3
develop3
strategy3
sales3
home2
articles2
member2
hour2
available2
noobpreneur2
good2
college2
devising2
grow2
publicity2
team2
booth2
small2

Keyword matrix

word	title	descriptions	heading
marketing
john
business
mail
direct
new

Two Word cloud

mail order5
direct mail5
new ideas3
direct marketing3
has been3
john schulte3

Three Word cloud

national mail order2
can help you2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.50

Flesch Reading Ease

59.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.60

Dale–Chall Readability

6.00

SMOG Index

11.10

Spache Readibility

5.00

Number of letters

7264

Number of words

1496

Number of sentences

145

Average words per sentences

Number of syllables

2420

Syllables in words

2424

Average syllables in words

1.62

Number of words in first three syllables

274

Percentage of word / syllables

18.32

Words not in Dale-Chall easy-word list

523

Words not in Spache easy-word list

359

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 975px wide display!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	68

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	68

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

1,215 ms

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.nmoa.org/inc/nmoa_global.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

2.11KB

CSS minifying

You can save 216B (12% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.nmoa.org/inc/nmoa_global.css you can save 216B (12% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

23.25KB

Gzip compression

Error! By using Gzip you can save 16.5KB (71% compression) on your site.

By compressing http://www.nmoa.org/schulte you can save 16.5KB (71% compression rate)
By compressing http://www.nmoa.org/inc/nmoa_global.css you can save 1.5KB (82% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://nmoa.org/images/space1.gif	Expiry time is not specified
http://www.nmoa.org/images/JDSLogo1d.jpg	Expiry time is not specified
http://www.nmoa.org/images/bg_lines.jpg	Expiry time is not specified
http://www.nmoa.org/images/schul1.jpg	Expiry time is not specified
http://www.nmoa.org/images/space1.gif	Expiry time is not specified
http://www.nmoa.org/inc/nmoa_global.css	Expiry time is not specified

Speed test – Images

File size of all images combined

46.72KB

Image optimisation

You can save 33.1KB (80% compression) by optimising the images below:

By lossless compressing the http://www.nmoa.org/images/schul1.jpg you can save 25.4KB (76%) data.
By lossless compressing the http://www.nmoa.org/images/bg_lines.jpg you can save 7.7KB (96%) data.

Traffic

Alexa

1771006

Main traffic sources

Links

We found a total of 22 different links.
Internal links: 11
External links: 11

External links:

Link text (anchor)	Link strength
http://www.delivermagazine.com/2012/01/add-a-personal-touch-to-your-direct-mail-campaign/
http://www.dmnews.com/direct-mail-unmatched-in-marketer-toolkit/article/194850/
http://www.newspaperadvertising.com/articles/art20.html
http://www.luxurydaily.com/catalogs-need-to-be-part-of-a-multichannel-approach-expert/
http://www.mo.com/john-schulte-nmoa
http://retailindustry.about.com/u/sty/retailjobscareers/why-retail-education-is-not-important-opinions-expert-advice/Retail-Can-Be-Learned-in-the-Streets-Without-College-Books-or-Classes.htm
http://www.homebusinessmag.com/businesses/mail-order/mail-order-start-guide-your-home-business
http://www.noobpreneur.com/2010/01/25/developing-profitable-product-concepts/
http://www.ehow.com/how_5531904_start-online-mail-order-business.html
http://www.printmailfulfill.com/2011/03/the-luck-of-commercial-printing/
www.linkedin.com/in/directmarketingexpert

Internal links:

Link text (anchor)	Link strength
http://www.nmoa.org/schulte
Read John's Business Start-up Book!
What John Can Do
Credentials
Sampling of Articles
Testimonials
Events
Main Page
More Letters to John Schulte
twitter.com/jdschulte
National Mail Order Association

Website security

192.169.195.152

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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salesandmarketingexpo.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

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SEO report of directmailsalesletters.com